Responsibilities

• Research advertising trends

• Research competitors’ pricing and products

• Decide on appropriate placement of ads

• Determine what content will reach customers

• Develop projects to create content

• Publish digital marketing content online

• Implement email marketing campaigns

• Measure digital traffic

• Monitor social media and Google Analytics

• Optimize paid advertising campaigns using SEO and othertools

• Report on the growth and analytics of campaigns tostakeholders

• Scale campaigns to maximize ROI

• Monitor project status and budget

• Conduct market research to inform campaigns

• Brainstorm and implement experiments and conversion tests

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